On June 1, 2019, the 14th Central University of Finance andEconomics (CUFE)-Business ReviewCase Study Competition, sponsored bythe CUFE MBA Education Center andBusiness Reviewand organized by the academicdepartment of CUFE MBA Federation, reached its finals at the Lecture Theater A28of the CUFE MBA Education Center.

Judges

Hostess:Yang Peipei from MBAP5, Class 2018, CUFE

Inthe final, themed on a case known asWhy Does Nobody Sell Highly ProfitableProducts, each team gave full play to its well-elaborated preparations anddemonstrated its potential throughout phases including case study, PPTpresentation, and free defense.

Q&Asession and defenses

Champion group — Veil ofTender

First runner-up — Tuner

Second runner-up — ShinySun

Winners of the BestBusiness Potential Award, the Best Team Award, the Best Creativity Award, andthe Award for Excellent Performance

Winners of the Best ContestantAward: Zhang Juyuan, Zhang Ping, and Zhao Yingfan

The judges acknowledged the participants’outstanding performance, and then emphasized on five things that needed moreattention in case study. First, the cases should highlight core issues; second,group coordination must be enhanced; third, modal particles should be correctlyused; fourth, new ideas and eye-catching items should be generated in the case;fifth, more consideration should be given to the practicality of the proposals.Finally, the judges encouraged all participants to learn from alike competitions,obtain more brilliant results, and add to the glamor of CUFE.

Groupphoto

By this point, the final of the 14th 2018 CUFE-Business ReviewCase Study Competition concluded successfully.