Fuan Li, professor of marketing, Department of Marketing and Management, William Paterson University of New Jersey. The topic of the presentation is “In search for business morality: the role of Confucianism and ethics of autonomy”.
Professor Fuan Li received his Ph. D. in 1999 (FIU) and has been teaching and researching in the field of marketing and management since then. He has published extensively in consumer behavior, persuasion, consumer trust, brand relationship and business ethics. His work has appeared in Journal of Academy of Marketing Science, Journal of Advertising, Business & Psychology，Marketing Management,  European Journal of Marketing and many others.